Lee Kum Kee wanted to create a video that could be targeted to both consumers and business’s such as restaurants. They also want to come across as an international brand that enjoys popularity around the world. Fro traditional chinese cuisine to update on trend sauces such as Sciracha mayonnaise and buffalo wing sauce..
Our first goal was to show how people all across the world use Lee Kum Ke sauces.
Creating culinary situations across kitchens fro all backgrounds we were able to show case the international appeal of Lee Kum Kee. From here we could segue into the history and philophy of this 100 year old company.
