CORPORATE VIDEOS

A photo showing the work of a  corporative video company in Hong Kong

What are Corporate Videos?

As a specialist for Hong Kong video production we know first-hand that video marketing has proven to be highly effective for Hong Kong companies. Corporate videos include a wide range of videos targeted at external audiences, important stakeholders or a company’s workforce.
Our corporate video production company caters to a wide range of business needs. Whether you're looking to introduce your company to potential investors, train your employees, or promote your products or services, our team of experts is ready to help. We leverage our expertise in commercial video production to create high-quality corporate videos that effectively convey your message .

We believe that every business has a unique story to tell. Our team works closely with you to understand your brand, your goals, and your audience. This allows us to create a corporate video in Hong Kong that truly represents your business and speaks to your audience. From scriptwriting to post-production, we handle every aspect of the corporate video production process, ensuring a seamless experience for our clients.
Corporate Video Production Services

Types of Corporate Videos

Examples for corporate videos are. For more details and some best-practice examples check out our blog post on Nine Types of Corporate Videos that Help Your Brand Stand Out:
  1. Corporate Training Videos: Engaging and interactive videos that train your employees with the knowledge and skills required to perform their job well, to meet regulatory requirements, or to ensure that new policies are communicated in a consistent way.
  2. Onboarding and Training Videos: Instructional content for new hires, such as a step-by-step guide to using your company's software, HR platforms, or employee benefit portals.
  3. Senior Management Videos: Videos featuring senior executives sharing the company's strategy, goals or achievements with investors, stakeholders, or employees (i.e. a quarterly update from the CFO).
  4. CEO Profiles: Give your audience a glimpse into the leadership of your company. Our CEO profile videos are a great way to humanise your brand and provide a more personal version of your CEO's background (i.e. a day-in-the-life video of the CEO).
  5. Employee Testimonials: Employees sharing their positive experiences and details about their day-to-day job. These videos are frequenly used by HR teams to support recruitment drives.

How to get Started with Corporate Videos Production?

The specific steps required to create your brand’s corporate video depend on the type of video, but in general it involves these three stages:

Pre-Production

This phase involves developing the concept and script, as well as specifying the budget and timeline. Important questions to consider when creating corporate videos for Hong Kong audiences are language requirements: Should the video be in English or Cantonese? Should subtitles be added?

Production

This is the stage where the video is filmed. This part is also critical. Many of our clients want their corporate videos to be shot in their office without disrupting the day-to-day work of employees.

Post-Production

In this phase, the video is edited and colour corrected, with sound and effects added. Also, depending on the platforms and channels where the video will be released different formats can be created.

How much your does it cost to create a corporate film in Hong Kong?

The cost of producing a corporate video can range significantly, from HK$50,000 to HK$500,000 per minute of video content.
Factors that impact the total cost of shooting a corporate video include:
corporate video production process
  1. Storyboarding & Script Writing
    Creating a compelling storyboard is critical to ensure that your audience gets “hooked” and that messaging and overall flow of your corporate video meet your objectives.
  2. Cameraman / Videographer / Production Crew
    For simple videos, a single cameraperson may suffice, but for more complex shoots a bigger team will be required. A full crew includes a director, a camera assistant, and a lighting specialist.
  3. Editor
    Editing can span standard post-production, which includes adding graphics, editing colours, sound and other sound effects. In some cases brands want to add animations or other special effects, which increase complexity and cost.
  4. Voice-over Actor / Narrator
    For certain types of corporate videos such as training and onboarding videos, or leadership messages it is best to work directly with your team as it makes the corporate video more authentic. For other types however it will be better to use professional voice-over actors or narrators.
  5. Filming Equipment
    Depending on the type of video and the shooting location, different camera and filming equipment will be needed. For complex outdoor shoots drones could also be required. These factors impact the overall budget required to produce a professional corporate video.

Why work with a Corporate Video Agency?

While some companies have dedicated in-house production teams, in Hong Kong many international brands prefer working with expert corporate video production houses. There are three ways to kick-start your project:
  1. Work with your in-house communications team: Many firms in the financial or professional services sector have strong in-house communications teams. In cases where you also have in-house videographers you will be able to plan and produce basic corporate videos. If your team comprises expert storytellers and writers you may still want to get external help to actually shoot the video to ensure it is professionally produced and consistent with other external communications of your brand.
  2. Working with a Freelance Videographer: This option is suitable for small business or start-ups with very limited budget and a high degree of flexibility as to how their brand is expressed and communicated to external audiences.
  3. Hire a Corporate Videography Agency: For complex shoots that require a larger team and that need to meet a specific brief and brand guideline requirements this is the best option. While it may be more expensive, the quality of the results is well worth the investment. Also consider that especially for corporate video featuring senior executives, the time of your stakeholders is highly valuable. Ideally you want to work with a partner able to provide a professional and efficient shooting experience.
Shooting a corporate video

Four Reasons to Choose Lime Content Studios to Produce Your Next Corporate Video

Corporate video production is not just about creating visually appealing content, but rather it is about narrating your brand's story, encapsulating your values, and communicating your offerings in a compelling manner. Therefore, corporate video production is a strategic approach to shape your business's perception and foster a robust connection with your audience.
1. Unparalleled Experience working with Hong Kong Corporations: We have worked with virtually every large Hong Kong business spanning multiple sectors. Examples include Cathay Pacific, SCMP, The Marriott or the Asian Financial Forum, just to list a few. It is safe to say that we know what works for different types of Hong Kong audiences and what best to avoid.
2. Custom Solutions: We understand that every business is unique and we have vast experiences working with different in-house communication teams. We are happy to provide you an end-to-end solution, or to support your team by producing an effective corporate video.
3. High Production Quality: As a professional Hong Kong video production house we use only the latest filming equipment, have strong connections with local partners to source talent for your video if required and of course know all the best locations and ways to shoot your corporate video.
4. High-Touch Client Servicing: When you work with Lime Content Studios you have direct access to our most senior team members. You will directly communicate with a director overseeing your shoot, rather than an account manager who may not be clear on the details of your project.

FAQs: Making Corporate Videos in Hong Kong