The Brief

EcoCeres is a renewable fuel producer, with over a decade of experience in biomass utilisation. 

The company is founded on a mission to address the challenges of climate change and has earned a reputation as a global innovator in turning biomass waste into renewable fuels, renewable chemicals and materials. It also looks to lead the current green journey towards carbon neutrality and ensure it for future generations.

Creative & Production 

The story of EcoCeres has huge scope: from molecular chemistry to industrial power and SAF (Sustainable Aviation Fuel), all the way to global climate change. 

Lime* knew from the beginning that this video would need stock footage but we didn’t want a series of disconnected images that just filled space rather than adding value.

We chose “circles” to create a unifying theme that supported the narrative and fit with EcoCeres’ underlying philosophy: visually clear and thematically connected to natural cycles that underpin its technology. Established at the beginning and reinforced throughout the film, the script itself comes full circle by the end.

We also wanted to express the character and motivation of the EcoCeres people. These are not naïve environmentalists; they have real industrial and practical application, and their passion for sustainable, clean energy comes through. 

By giving them a simple action – drawing a circle in the air – we made everyone a part of this story; there is no isolated talking head. This brings the story together and fulfils the original goal of introducing EcoCeres to their audience.

‍