THE RESULT

Choosing talent was a key aspect for this spot. We opted for women who represented a happy, healthy Hong Kong. These were professional women who could easily traverse cultural boundaries, and who naturally can adapt to a variety of situations. This included working in the office, working out or having a night out in the city with friends.

Complementing this attitude was our tagline “It’s a Miracle”. Now, women could have a bra that looks and feels great. Whether out on the town or in an office setting, it’s supportive, but also makes a woman happy about themselves. These concepts were conveyed perfectly during the 30 second spot.