THE RESULT
In keeping with our style, we believed that the best way to showcase APLAR’s work was to personalize it. To do this, we focused on one rural Cambodian woman who was suffering from severe arthritis and how APLAR changed her life. We also interviewed doctors who could discuss the case and filmed relevant scenes in the country which could help tell the story. Complete with voiceover, the three minute plus video perfectly showcases the company’s extensive efforts.