Hyatt Asia has unveiled an exciting new social media campaign, marking a vibrant collaboration between Hyatt, Golin HK, and Lime* Content Studios. The creation of this campaign was an ambitious journey, taking the production team and creative minds across four iconic Asian cities: Beijing, Tokyo, Singapore, and Hong Kong. The vision was clear—to capture the essence of the “World of Hyatt” by inviting audiences to witness genuine moments of discovery and adventure through the experiences of four unique KOLs (Key Opinion Leaders).

With travel and exploration at the heart of the Hyatt brand, the campaign’s narrative revolved around the theme of stepping beyond one’s boundaries. Each KOL was challenged to embark on a new adventure in an unfamiliar city, embracing the brand’s ethos of curiosity and personal growth. Whether it was tasting a daring new dish, participating in a local festival, exploring hidden cultural gems, or simply navigating the city’s rhythms, each journey was designed to evoke a sense of wonder and connection.

The production process itself was a testament to the collaborative spirit that drives creative storytelling. Lime* Content Studios, known for their innovative approach and commitment to visual excellence, worked closely with Golin HK to ensure the campaign’s message resonated across diverse audiences. Co-directors Scott Wright and Bill McQueen were at the helm, blending their distinct perspectives to craft a visually striking and emotionally engaging series of videos.

A key technical highlight of the production was the choice to shoot with the Ursa Mini 4.6K camera. This decision elevated the aesthetic quality of the videos, endowing each frame with a rich cinematic feel that distinguished the campaign from standard social media fare. The high-resolution footage captured the vibrant urban landscapes, the nuanced expressions of the KOLs, and the energetic pulse of each city. The directors worked meticulously with their crew to compose shots that were both visually dynamic and intimate, drawing viewers into the unfolding narrative.

Over the course of the shoot, the team encountered both logistical challenges and memorable moments. Coordinating schedules across four bustling cities required precision and adaptability, especially when dealing with shifting weather, language barriers, and the ever-changing landscapes of city life. Yet, these challenges only fueled the creative energy of the project, leading to spontaneous discoveries and authentic interactions.

The KOLs themselves brought their personalities and passions to the forefront, sharing their experiences with candor and enthusiasm. Their ability to connect with local cultures and communities provided the campaign with a sense of authenticity and relatability. Through their eyes, audiences were invited to see not just the landmarks, but the everyday magic that makes each city unique.

In the end, the Hyatt Asia social media campaign stands as a testament to the power of collaboration, innovation, and storytelling. By weaving together visual artistry, personal journeys, and the spirit of exploration, the campaign invites global audiences to join the World of Hyatt—not just as travelers, but as adventurers ready to embrace the world’s possibilities.

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