A Dynamic Showcase for Global Supply Chain Excellence
THE BRIEF
The Hong Kong-based supply chain powerhouse supporting global brands envisioned an engaging video presentation to be featured at an upcoming regional meeting and used in future industry showcases. Their objective was to create a succinct, one-minute video that clearly and compellingly illustrated the scope of their work and the tangible impact Li & Fung has on millions of consumers around the world.

THE CHALLENGE
The project required a creative approach that would both inform and captivate a diverse audience. Li & Fung’s operations span sourcing, logistics, and supply chain solutions, connecting brands with consumers across continents. It was crucial that the video not only demonstrate these complex processes, but also humanize them—highlighting the company’s innovative spirit, values, and the vital role their people play in delivering everyday products to families everywhere.

‍THE EXPERIENCE
Filming with Li & Fung proved to be a rewarding experience. One notable advantage was the ability to use the very products that they source for major brands as props and visual cues throughout the video. This allowed viewers an authentic glimpse into the breadth of goods—ranging from fashion and accessories to homeware—that pass through Li & Fung’s supply chain network before reaching store shelves and homes worldwide.
Additionally, the enthusiasm and professionalism of Li & Fung’s employees brought the production to life. Their on-camera presence was immediately warm and genuine, which meant there was no need to seek outside talent or hire actors. Employees naturally conveyed the company’s culture and commitment, providing a true-to-life depiction of the dedication and care that goes into every aspect of their operations.

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