The Hong Kong Trade Development Council (HKTDC) stands as a pillar of support and innovation for businesses in Hong Kong and beyond. Established in 1966 as a statutory body, the HKTDC is devoted to promoting, assisting, and developing the trade interests of Hong Kong. With its role as a facilitator of global business connections, the Council works tirelessly to position Hong Kong as a vibrant gateway for international investment and commerce.
As part of its ongoing commitment to progress and adaptability, the HKTDC recently embarked on a significant revamp of its official website. To ensure this transformation reached its intended audience in an engaging and informative manner, the HKTDC enlisted the expertise of Lime*, a creative agency with a track record of impactful multimedia productions. The brief was specific and challenging: produce a concise, 1-minute animation that would not only inform viewers about the website’s overhaul but also highlight the new features and latest functions designed to enhance user experience.
From the outset, the project was marked by close collaboration between Lime* and their animation team. Over the course of approximately three months, both teams worked hand in hand, meticulously planning every detail to ensure the final result would communicate the essence of the website revamp effectively and memorably. The approach chosen for the animation was both modern and visually appealing. By integrating a harmonious blend of stock footage and stylized silhouettes, the animation struck a balance between professionalism and creativity. This visual strategy allowed the video to showcase the website’s innovations while maintaining a clean, approachable aesthetic.
Moreover, Lime* paid careful attention to auditory and branding elements. The animation was enhanced by a corporate-style voiceover and a carefully selected background music track. These components provided a polished narrative flow and an energetic atmosphere that reinforced the Council’s professional identity. Colour played an equally vital role: the video’s palette was thoughtfully selected to complement both the HKTDC logo and the updated website, creating a seamless visual connection between the Council’s brand and its digital front door.
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In summary, this project successfully delivered an engaging, informative, and visually cohesive animation that captured the spirit of the HKTDC’s website transformation, ensuring the Council’s stakeholders were both informed and inspired by the digital advancements on offer.
