For Lime*, the opportunity to collaborate with the West Kowloon Cultural District on a promotional video for Art Park was as exhilarating as it was daunting. Art Park, nestled in the heart of Hong Kong’s vibrant cultural precinct, pulses with an energy that defies a simple cataloguing of its attractions. Rather than taking a conventional approach—one that methodically tallies each feature or simply guides viewers along a predictable, linear path—Lime* aspired to capture the spirit of Art Park in a way that honored its spontaneity, artistry, and the dynamic interplay of people and events converging there.
From the project’s conception, the creative team understood that the park’s essence could not be contained in a traditional narrative structure. Instead, they envisioned a pastiche—a carefully orchestrated collage—of visuals that would reflect the multifaceted life of the space: the children chasing kites through open lawns, dancers rehearsing beneath modernist canopies, friends gathering by the water’s edge as the sun set over Victoria Harbour. To do justice to this vision, Lime* explored a range of cinematographic techniques, each chosen for its potential to evoke a different aspect of the park’s personality.
Whizz pans imbued the footage with kinetic energy, suggesting the rush of discovery and the park’s ever-changing scene. Handheld shots brought an immediacy and intimacy, placing the viewer within the flow of visitors as if they, too, were wandering the winding paths. Time-lapse sequences condensed hours into seconds, revealing the subtle choreography of crowds and clouds, while aerial drone shots drew back to reveal the grand scale of the district and the organic way Art Park fits within Hong Kong’s urban tapestry.
With hours of eclectic footage captured, the true art—and challenge—lay in the edit. Here, the team faced the task of shaping hundreds of disparate shots into a coherent whole, balancing narrative flow with delightful unpredictability. The goal was to mirror the park’s own dual nature: while there is structure—paths, programming, and design—there is also a sense of serendipity, of encountering the unexpected around every corner. The edit had to flow, yet never feel mechanical; it had to suggest possibility, inviting the viewer to imagine their own visit and what they might discover.
This ambitious project, however, did not unfold without its trials. During the initial stages of production, Hong Kong was entering the throes of its first wave of the Covid-19 pandemic. Venues closed abruptly; public life paused. Determined not to date the piece with images of masked faces or empty plazas, the team committed to making their content as evergreen as possible. This meant filming only when venues briefly reopened between lockdowns, capturing moments of life returning, resilience blossoming, and art persisting even in uncertainty.
Throughout, music selection became a critical ingredient—a process as searching and painstaking as the shoot itself. The right track, they knew, would have to do more than provide a backdrop; it would need to weave the diverse images together, propelling the story and underscoring the creative vision. After months of searching, they found the sound that truly carried the soul of the project.
Lime* was commissioned by the West Kowloon Cultural District to create a video to promote Art Park. There is so much going on there that we didn’t want to make linear video that just counted off all the attractions. Our aim was to create a pastiche of images that reflect the energy of the area.
We also wanted to present the video in a more artful way so we filmed the video using different styles such as whizz pans, handheld, time-lapse and drones. Once we had a huge amount of footage it was time to work out the editing style. The editing was where it all really all came together. This was quite a complex challenge to make the story flow yet have it seem a little random so to encapsulate the park’s offerings.
This was a really fun project but it was also when Hong Kong was hitting the first wave of covid. We wanted to try and make evergreen content so shooting around mask was not that easy. The project was delayed for a year as many places had to shut down.
We basically shot this between lockdowns so we could get the shoot the venues opened. As you would agree, music is so important for an edit like this. It took months to find the right track that would carry this project and we are very happy with the results.
